Pigeon Exclusive Store, Horamavu, bengaluru

Kitchen Appliances Store in Horamavu, bengaluru, karnataka

Stove Kraft is excited to share the captivating journey behind the introduction of its latest innovation, Electra – Electric Pressure Cooking System, tailored specifically for discerning Indian home chefs. At the core of their product development lies a deep understanding of consumers' preferences and needs. It embarked on an extensive study, immersing itself in the lives of home chefs, both male and female, across the diverse expanse of India. Its aim was clear: to create a product that not only replaces the conventional pressure cooker but also elevate convenience and ease of cooking to new heights.

Conventional pressure cookers have long been a staple in Indian kitchens, but research illuminated their limitations, laying the groundwork for a revolutionary breakthrough. Issues such as uneven cooking, the constant need for monitoring, and safety concerns regarding steam release were prominent challenges. Driven by its commitment to delivering superior kitchen solutions, Stove Kraft conceptualized the Electra - Electric Pressure Cooking System to address these limitations head-on.

This innovative appliance redefines cooking experiences, offering consistent and even cooking through its sandwich bottom food-grade stainless steel construction, precise temperature control, and advanced safety features. It liberates home chefs from the need for constant supervision, enabling multitasking without compromising on culinary quality.

The Electra - Electric Pressure Cooking System offers multi-cooker functionality, replacing traditional pressure cookers, steamers, egg boilers, soup makers, and conventional stoves.

• The delay function allows postponing or scheduling cooking for later.
• There's no overflow through the whistle, ensuring all precious liquids and nutrition stay inside.
• Can easily be handled and operated by elderly individuals and teenagers alike.
• Its portable and lightweight design ensures easy handling and suitable for travel.
• One can cook with it easily with the fan on, making it ideal for summer cooking.

Its versatile cooking capabilities encompass a variety of dishes such as idlis, sambhar, dhoklas, cakes, rice dishes, dals and beans, gravies, stews, side dishes and even desserts.

Based on feedback from over 300 home chefs across India, Stove Kraft integrated 18 one-touch presets for cooking popular dishes, including:

• Khichdi
• Biryani
• Vegetable Curries
• Rajma
• Choley
• Soups
• Rice
• Pulao
• Lentils (Dal)
• Steamed Idli
• Vegetables
• Soya
• Tofu
• Sambhar
• Yogurt (Dahi)
• Baby Food
• Cake (Baking)
• And more

Additionally, manual mode allows for precise adjustments to match individual cooking styles. The inclusion of a Sauté mode for dry frying and a 'Keep-Warm' function further enhance its versatility.

Looking ahead, Stove Kraft is dedicated to expanding the Electra's capabilities with additional modes and ready recipe functions. Their vision is to make the Electra a household name across India, strategically priced at an affordable INR 3995 to ensure widespread accessibility.

The response to the Electra's launch in the South Indian market has been phenomenal, with 3000 units sold in the first 30 days alone. This overwhelming reception reaffirms Stove Kraft's commitment to meeting the needs of Indian home chefs. The Electra isn't just a product; it's a culinary game-changer for Indian homes.

Stove Kraft remains committed to reshaping the kitchen landscape, offering practical solutions that align with their customers' aspirations. Here's to a future filled with flavorful, efficient, and safe cooking experiences with the Electra - Electric Pressure Cooking System!